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2025 TikTok Search Ranking Report: We analyzed 72k videos to understand how brands can get found on TikTok search. Here's what we found. Read the report.

Get your brand found on TikTok Search

Rank your videos at the top of TikTok Search Results using real-time data and insights.

ShortFormData is a TikTok SEO tool whose features include keyword research, competitor analysis, TikTok SEO, and more

The TikTok SEO platform for brands and creators

We're bringing the power of search data to your content creation journey.

Keyword insights
Learn about search trends in your specific niche.
Video metadata
Get access to detailed metadata on high-performing videos in your niche.
Hashtags
Understand which hashtags perform best in your niche.
The TikTok SEO platform for brands and creators
Features

Don't shoot your content in the dark.

We are building the platform that tells you what it takes to get to #1 on TikTok Search in your niche.

TikTok Keyword Research

Discover all the keywords that TikTok associates with your niche. Analyse them to find the best opportunities to rank your content on search results.

TikTok Hashtag Analysis

Understand which hashtags have been targeted by other creators in your niche and how successful they were in ranking on search results. Find the best hashtags to use in your content.

TikTok Search Data

Get access to the most detailed TikTok search data, including keyword searches, top creators, top videos, and more. Use this data to inform your content strategy and improve your TikTok SEO.

TikTok SEO Platform

How it works

We get you the most up-to-date TikTok search data for any keyword, market or niche.

Search keyword

Enter a keyword related to your niche, market, brand, product or service, and choose which country you'd like to run the search for.

Analyze videos

Wait ~1min for the app to analyze videos related to the keyword and calculate our proprietary SEO metrics.

Find SEO insights

Get the insights you need to get your videos found on search, launch your next brand, find new customers.

Key Data Points

The most detailed TikTok Search Data on the market.

Here are some examples of insights and data points you can get for your keywords.

Keyword Data

Keyword Data

Find the best keywords to target in your niche and see how they perform.

Search Results

Search Results

Learn about which videos are ranking high for keywords in your specific niche.

Video Insights

Video Insights

Access detailed information on high-performing videos to learn what works and what doesn't.

Hashtags

Hashtags

Understand which hashtags to target to enhance your videos' metadata profile.

Top creators

Top creators

Discover which creators are ideal matches for partnerships and collabs.

Content gaps

Content gaps

Identify underserved keywords with low competition or stale content.

Creation trends

Creation trends

See when ranked videos were created and how long they've been there.

Video examples

Video examples

See videos that are ranking high on search for each keyword in your niche.

Ready to get your brand found on TikTok?

Let's get started. Access the data you need within minutes from signup.

TikTok Search Ranking Report 2025

Discover what drives TikTok Search rankings in 2025

We analyzed 72k videos to understand how brands are getting found on TikTok search. Here are our main takeaways.

  • 1Keyword-rich captions are the #1 factor for ranking.
  • 2Videos with high watch time appear more in search.
  • 3Consistent posting boosts discoverability over time.
Discover what drives TikTok Search rankings in 2025
Stats and metrics

Still unsure about what TikTok SEO can do for you?

We like stats and data, and if you're reading this, we know you like them too.

48%Of videos that land in the top 10 search results on TikTok stay there longer than a yearSource: Our own data
66%CTR for a top-3 ranked video on TikTok, vs. 40% on GoogleSource: Rise at Seven
49%Of customers make purchase decisions after watching a TikTok videoSource: The Times
TikTok SEO Tool
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